Services We Provide
Media Training
There’s no room for error in today’s fast-react media world. We define what to say and how to say it so you are ready for your interviews. Body language, vocal inflection, what you wear, every facet you present has meaning. Our skilled coaches will help you establish a foundation of habits so when it’s go time, you don’t even have to think—you just do it the way we’ve practiced.
Crisis Prevention Training
The best way to prevent trouble is to stop it from happening in the first place. We assess, analyze and form rules of operation that never allow your company to get into a situation where you are defending yourself. Get ahead and create an environment where your people understand how to conduct themselves in your workplace.
Strategic Message Development
How do you stand out? What does it take to breakthrough in a world where attention spans are short and true connections are fragile. The CommCore Strategy team will listen to you and extract the most powerful messages and turn them into messaging points that stick.
Crisis Training & Management
Even the best prepared companies may suddenly have to deal with an unexpected situation that could be crippling. The most important component of getting out of a crisis is take swift and clear action. CommCore has the experience to quickly assess what needs to be communicated. We then work around-the-clock with your communications team to control the situation with authority.
Thought Leadership Development
How do you cultivate a messaging strategy that sticks and withstands the test of time? We start by getting to the heart of why you are in business. This purpose drives our process. Our team is able to take complex source material and transform it into powerful, cogent thoughts.
Storytelling & Messaging
Specificity rules. If you can’t get to the exact details, your audience will not fully understand you or worse, not give you the desired results you seek. CommCore asks the tough questions in our workshops to help you arrive at ways to tell your story with the passion and specificity to guarantee that you make a true connection with your target audiences.
Storytelling is as old as language itself. It is a part of who we are dating back to when we dwelled in caves. The human brain reacts differently to stories than it does to data. Our own research, back by scientific studies, clearly displays that listening to presentations with stories activates more centers of the brain associated with acceptance and retention than presentations without them.
We can help you tell your story.
Product Launches & Special Events
So you have a great idea and you’ve done the R&D to bring it to market. How do you get the word to spread and how do you get those who hear about it to take action?
Today’s media landscape requires a multi-channel approach. In the competitive landscape, how do you get noticed? Our experts will create and execute on strategy that grabs attention.
Presentation Skills
There are those who are good at presenting. Then there are those who capture a room. Be the person who captures the room. Our time-tested techniques can be learned with one workshop. Make presenting with magnetism second nature.
You can either bring your message to life, or get in the way of it. People will remember you longer than what you tell them. If they remember you in a positive way, it helps them retain your bottom line message.
Presentations Skills are not only gestures, voice, and eye contact, but an attitude you bring to the platform or to the boardroom. The right mental posture is as important as the physical one. We will help you with both.
What We Do
CommCore Strategy defines and answers important questions:
What are your communications themes and objectives?
What proofs do you have to support your messages?
How will competitors/stakeholders/customers react to each message?
How can you shape public perception on controversial issues?
What statements and messages will be most persuasive?
How to test and measure messages?
The work product from the CommCore includes:
Message Map
Executive Message Summary and Supporting Detail
FAQ Document
Short- and Long-term Communications Plans
Shadowing an individual
Story Archeology: Unearthing the Stories of Your Brand
Crafting the story to help its message resonate
Using examples to create visualizations that keep your message with your audience.
Personalize the message with your story
Fostering connection through openness, vulnerability, and helping the message stick.
How to disarm your audience so they can hear your message.
Tips For Communicating The Message
1. Know Your Audience. An effective presentation always answers the most basic needs of your audience: So What? Who Cares? & What’s In It For Me? Anything in your presentation that doesn’t answer these questions does not belong in your presentation.
2. A Memorable Message has three elements to it:
• The bottom line: The one most important message that you want your audience to remember.
• Proof: Facts and anecdotal information such as improved technology that support the bottom-line.
• The Story: An example from your experience that tells the audience why they should care about this information.
3. Less is More. Of the 10% the audience will remember a week after your presentation, 55% is how you look, 38% is how you sound and only 7% is content.
4. The Importance of You. If you are a good presenter, your audience will pay attention to
the information. If you are a poor presenter, your audience will pay attention to you. Your energy translates as belief and conviction. Your focus in the present, and upon what you are currently saying, gives you control and gives the presentation meaning.
5. Visuals. Visuals should be graphic representations of your message, not your notes. Set up the visual so that the audience anticipates what is coming. When the visual comes up, pause to let the audience see what is up there, then, bring the focus back to you.
